After Sales Service

Objectives

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This is our objectives.

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Achieve a minimum of 3000 quality user downloads quarterly.

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Maintain a cost per user acquisition between RM20 - RM35, depending on the app sign-up flow.

User Download Campaign

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This is our user download campaign.

1

Daily Report Analysis

1. Metrics to Track:

  • Number of daily downloads

  • User Infomation

  • Set up dashboards for real-time monitoring.

  • Schedule daily reports to review key metrics.

  • Identify trends and anomalies.

  • Adjust strategies based on data insights.

2

On-Ground & Online Crew Support

1. On-Ground Crew:

  • Deploy teams at strategic locations (e.g., malls, events) to assist users in downloading and using the app.

  • Provide training to the crew on how to present the app’s value proposition effectively.

  • Use tablets and other devices to facilitate quick downloads and sign-ups.

2. Online Crew:

  • Leverage social media platforms to provide real-time support.

  • Set up chatbots and live chat options on the website and within the app.

  • Conduct webinars and live demos to walk users through the app’s features.

3

Achieving Minimum 3000 Users Quarterly

1. Marketing Mix:

  • Combine paid advertising, organic marketing, influencer collaborations, and on-ground activities.

  • Continuously test and refine your approach based on what works best.

4

Implementation Plan

1. Pre-Campaign:

  • Define detailed KPIs and set up tracking mechanisms.

  • Train on-ground and online crews.

  • Develop and test ad creatives.

2. Campaign Launch:

  • Execute advertising across selected platforms.

  • Deploy on-ground teams and start online support initiatives.

  • Monitor initial performance and make quick adjustments.

3. Ongoing Management:

  • Conduct daily report analysis and make data-driven decisions.

  • Optimize campaigns based on performance data.

  • Provide continuous training and support to the crew.

5

1 User RM20 - RM35 (Depends on Apps Sign Up Flow)