Analytics can show what happened, but it does not always explain why. A page view or click should be considered alongside support questions, failed forms, staff workarounds, and the original business outcome.
Choose a small set of useful events, define them clearly, and review privacy and retention needs. Use the evidence to select the next improvement rather than adding tracking that nobody will interpret.
Review this topic from a visitor’s point of view as well as from a technical or SEO report. Confirm that the main answer appears early, the next action is clear, the page works on a normal phone, and important content is available in the initial HTML. Then use real enquiries, search questions, and support records to decide what to improve next.